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Making hay while your star shines
Sydney Morning Herald (subscription) - New South Wales,Australia
... who are leading the way in cross-promoting themselves and branding their identities across multiple product lines are Jennifer Lopez and Paris Hilton. ...

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Jessica Simpson versus Paris Hilton?
National Ledger - Apache Junction,AZ,USA
Move over Paris Hilton. Jessica Simpson is taking the carnal car-washing crown. Still reeling from the hotel heiress' burger commercial ...